Given the visual nature of art, it is surprising that artists and the art world in general haven’t yet dominated the video medium. In Vango’s survey on what collectors want from artists, a majority of collectors said that they would like to see video bios. Another thing we’ve found is that artists who do have video bios are 18% more likely to sell!

We know that videos can be a challenging medium to work with as it’s not always comfortable to speak about yourself and your work, much less film yourself doing so. However, if we want to reach a greater audience and make art part of the everyday conversation, it’s important to step out of our comfort zone. With Youtube, Instagram Stories, Snapchat and Facebook Live, there are so many ways to use video to promote your work and yourself as an artist.

Figuring out how to get started can be overwhelming, so in order to help you optimize your presence on this platform, we have created a guide with actionable steps for you to take. This guide is divided into 3 main sections- (1) Basic Tips (2) Content Ideas and (3) Marketing Yourself and Your Videos. We believe that videos can be a great way for you to reach your audience, and we want to help you do that.

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