The Art of Selling Out: The Most Famous Artist

How we can work together to change the art industry

Art Market By August 24, 2017 Tags: , , , , No Comments

Last month I wrote a blog series in response to the Hiscox report, analyzing how the online art world (galleries, online marketplaces, collectors) had done the past year and what the path forward was (hint: I told them to wake up). I also identified one glaring hole in the report: They forgot to talk about the artist point of view, which…


We want to be your Theo Van Gogh – Vango Studio’s Vision || Why I started Vango

Art Market, The Latest By August 22, 2017 Tags: , , , , No Comments

Since launching Vango Studio, I have had a lot of artists ask ‘What is Vango’s vision?’, and more personally, ‘Why did you start Vango?’ In this video, I answer both of these questions as well as give you a little glimpse into the life experiences that led me to start Vango. For those of you who are unfamiliar with the…


Artist You Need To Know: Jun Yang

Artist Spotlight, The Latest By August 17, 2017 Tags: , , , , 1 Comment

  Born in Seoul, Korea and currently living in San Francisco, California, Jun Yang’s diverse background is mirrored in his art, with its eclectic mix of subdued, almost minimalist conceptual pieces, energetic abstract expressionist works, and whimsical and colourful pop art paintings. Yet, what makes Jun’s work special are the distinct elements that connect each piece, and identify them as…


Introducing Vango Studio’s Instagram Playbook

The Latest By August 13, 2017 Tags: , , , , No Comments

A big part of our mission at Vango is to empower all our artists and provide you with the right tools and support systems to grow your careers. We believe social media isn’t all about cat videos* (*we still love these!) and news updates- It’s a stage which artists can use to spread their story and foster communities. The highly…


7 Alternative Art Spaces To Check Out

The Latest By August 3, 2017 Tags: , , , , , No Comments

The experience of viewing and selling art has expanded beyond the sometimes intimidating and inaccessible realm of museums and traditional galleries. More and more, emerging artists are finding alternative spaces to showcase their art and get their voices heard, while art-lovers are discovering new ways of experiencing art. At Vango, we believe that art can and should be experienced anywhere…


Charting a path forward: Shaking up the Art World

The Latest By July 14, 2017 Tags: , , , , , 11 Comments

Two months ago, as we celebrated our three year anniversary, Vango kicked off this blog series with a look at how we fit into the art world. Since then we’ve examined the online art space as a whole and considered how we could improve it. As part of this reflection, we thought we could do more to deliver on our…


The Online Art Market Series Part IV – The (Forgotten) Artist Experience

Art Market, The Latest By July 7, 2017 Tags: , , , , , 1 Comment

When I read this report it struck me at the end that they did not include the voice of the artist–a key component in this art selling equation some might say (not sarcasm). How is it that they interviewed buyers, gallerists, and online platforms, but not artists?  What did artists have to say about all this? What were their struggles…