Art Market

The Online Art Market Series Part IV – The (Forgotten) Artist Experience

Art Market, The Latest By July 7, 2017 Tags: , , , , , 1 Comment

When I read this report it struck me at the end that they did not include the voice of the artist–a key component in this art selling equation some might say (not sarcasm). How is it that they interviewed buyers, gallerists, and online platforms, but not artists?  What did artists have to say about all this? What were their struggles…

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The Online Art Market Series Part III – Brick & Mortar Galleries begin to move more online

Art Market, The Latest By July 5, 2017 Tags: , , , , , , , , 3 Comments

The fourth part of this series looks at the traditional gallery space.  Admittedly I know least about the traditional art space and running a gallery. However, if you look at the top four stats given by the report on galleries to me you have an industry on its heels and in survival mode.   74% of the galleries surveyed believe…

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The Online Art Market Series Part II – Online Galleries Need a Double Espresso!

Art Market, The Latest By June 28, 2017 Tags: , , , , , , 5 Comments

We have seen tremendous growth in online platforms the past five years going from 30 to 300+ online platforms.  However, as articulated in the last part of the series (which looked at the buyer experience) I feel that online platforms need to step it up when it comes to being innovative and to understanding the needs of the consumer.  For…

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The Online Art Market Series Part I – Why buyers have yet to sink their teeth into the “sleeping art world”

Art Market, The Latest By June 17, 2017 Tags: , , , , , , , 7 Comments

In this 5-part series, I review the art market as outlined in the Online Art Trade Report by Hilcox.  First, I look at the art market and buyer journey, then the online art galleries and how technology plays a role. Next, I look at how traditional galleries are utilizing technology followed by the artist’s journey selling online. Lastly, I look…

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As Vango turns three, we look at our position in the art world.

Art Market, The Latest By June 12, 2017 Tags: , , , , , , , , , 12 Comments

Vango turned three this month! Every year we reflect on what we’ve accomplished the past year and what we’ll do over the next 12 months to achieve our mission: to improve the experience of buying/selling art.  Admittedly, we have done far more for buyers than artists (something we’ll come back to). This year our anniversary coincided with the release of…

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